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The Passport2Europe contest is brought to you thanks to…
The European Travel Commission (ETC) is a non-profit making organisation with its headquarters in Brussels. Its members are 33 National Tourism Organisations (NTO’s) of Europe. Central to ETC's strategy is to market and promote tourism to Europe in general, raising the awareness and interest of Europe as a tourist destination in long haul markets. ETC does this by initiating marketing activities to promote pan-European products and themes, which are complementary to the individual marketing actions of its members. For more information please visit www.etc-corporate.org
The ‘Europe – a never ending journey’ brand and the www.visiteurope.com portal are key instruments in building the awareness and effective promotion of ‘Destination Europe’, through a research led marketing strategy and coordinated cross-market approach.
‘Destination Europe 2020’ is an 18-month programme of activities that will be carried out with the support of the European Commission. The initiative will include a series of consultation and communication activities with the travel trade as well as the end consumers in the key long haul markets, the United States, Canada, Brazil and China. The main objective is to define a common long-term strategy to strengthen Europe’s competitive position and brand proposition in these source markets. One of the campaigns of this programme is the Passport 2 Europe competition which is part of the online strategy for the promotion of destination Europe 2020.
For this competition ETC has received support from Orbitz Worldwide and Eurail
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Helping more than 350 global tourism partners enhance brand awareness, drive sales and increase visitor arrivals, Orbitz is the official marketing partner of ETC for this campaign in addition to one of the main sponsors of the competition prize. Visit www.orbitz.com for more information.
Eurail.com is the worldwide online agent for Eurail passes and is proud to partner with Visit Europe to promote Europe as THE travel destination for 2013 and beyond! The winners of the Passport 2 Europe competition will be sponsored with first-class Eurail Global Passes valid for rail travel in 24 European countries.
Futuristic high speed trains or authentic regional lines; big cities and sleepy towns: with EuRail Global pass you can visit them all. We’re sure that our rail pass allows you to make the best out of your European holiday! Visit www.eurail.com for rail pass information and travel inspiration.